Who we are
We’ve spent our professional lives deep within the corporate world. The human experience of business is crying out for a reboot.
Micael Johnstone
Micael has worked in “better business” for big corporations in all of its guises – from ESG before it was a thing, to CSR, sustainability and purpose (most recently leading purpose strategy at EY). He regularly attended Davos and UN summits where he saw an emphasis on principles and frameworks, but a real absence of heart, authenticity and progress.
Micael is driven to help people find a better balance with the planet, and to create a better world for his son Milo.
Micael Johnstone
Micael has worked in “better business” for big corporations in all of its guises – from ESG before it was a thing, to CSR, sustainability and purpose (most recently leading purpose strategy at EY). He regularly attended Davos and UN summits where he saw an emphasis on principles and frameworks, but a real absence of heart, authenticity and progress.
Micael is driven to help people find a better balance with the planet, and to create a better world for his son Milo.
Murray Brown
Murray’s craft is finding stories that connect people and inspire change. A diverse management career at JP Morgan taught him about human spirit, but also how much we lose by constraining it. The global financial crisis was a wakeup call for Murray, that highlighted just how disconnected the finance industry had become from its social contract.
Years in strategy, transformation and business management made Murray effective at the ‘head’ stuff, but also taught him just how inhibited and undervalued the ‘heart’ stuff was.
