Who we are

We’ve spent our professional lives deep within the corporate world, where the human experience is crying out for a reboot.

Only four in 10 employees strongly agree that the mission or purpose of their organisation makes them feel their job is important.

Gallup, 2019

We believe big business in the 21st Century is searching for a new, more balanced approach.

Why Wading Herons?

Why Wading Herons? In a moment of serendipity while kayaking, we spotted a hungry, graceful heron on the river bank. It gave us a natural metaphor for the constant tension businesses face between give and take, profit and impact.

We are curating a tribe of exceptional, engaging experts from across the worlds of business, humanities and social sciences

Wading Herons is us. It is what we do, and it’s all that we do. We treasure our independence as it permits us to share fresh, business unusual perspectives. We are neither “woke activists” nor “corporate suits”, we’re somewhere in between.

We hope you’ll enjoy exploring your path to balance with us as much as we will with you.

Murray Brown

 Murray’s craft is finding stories that connect people and inspire change. A diverse management career at JP Morgan taught him about human spirit, but also how much we lose by constraining it. The global financial crisis was a wakeup call for Murray, that highlighted just how disconnected the finance industry had become from its social contract. 

Years in strategy, transformation and business management made Murray effective at the ‘head’ stuff, but also taught him just how inhibited and undervalued the ‘heart’ stuff was.

Murray Brown

 Murray’s craft is finding stories that connect people and inspire change. A diverse management career at JP Morgan taught him about human spirit, but also how much we lose by constraining it. The global financial crisis was a wakeup call for Murray, that highlighted just how disconnected the finance industry had become from its social contract. 

Years in strategy, transformation and business management made Murray effective at the ‘head’ stuff, but also taught him just how inhibited and undervalued the ‘heart’ stuff was.

Fresh perspectives, space to think and empathy are crucial elements for creating a more inclusive business world. Murray’s deep corporate experience plus his strong desire for better business combined with a huge heart, positions him uniquely to help leaders achieve lasting, impactful change.

Lorna Davis, B Corp Global Ambassador
former CEO/Chair Danone North America

Micael Johnstone

Micael has worked in “better business” for big corporations in all of its guises – from ESG before it was a thing, to CSR, sustainability and purpose (most recently leading purpose strategy at EY). He regularly attended Davos and UN summits where he saw an emphasis on principles and frameworks, but a real absence of heart, authenticity and progress. Micael is driven to help people find a better balance with the planet, and to create a better world for his son Milo.

Micael Johnstone

Micael has worked in “better business” for big corporations in all of its guises – from ESG before it was a thing, to CSR, sustainability and purpose (most recently leading purpose strategy at EY). He regularly attended Davos and UN summits where he saw an emphasis on principles and frameworks, but a real absence of heart, authenticity and progress. Micael is driven to help people find a better balance with the planet, and to create a better world for his son Milo.

“At a time when society is looking to find a better balance between people, planet and profit, Wading Herons is bringing much needed new ideas to the corporate world. Micael is a unique communicator and deep thinker who is really at the forefront of better business, sustainability and climate change strategy.”

Pamela Castle OBE, Chair of Castle Debates