Who we are

We’ve spent our professional lives deep within the corporate world. The human experience of business is crying out for a reboot.

Micael Johnstone

Micael has worked in “better business” for big corporations in all of its guises – from ESG before it was a thing, to CSR, sustainability and purpose (most recently leading purpose strategy at EY). He regularly attended Davos and UN summits where he saw an emphasis on principles and frameworks, but a real absence of heart, authenticity and progress. Micael is driven to help people find a better balance with the planet, and to create a better world for his son Milo.
micael@wadingherons.com
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Micael Johnstone

Micael has worked in “better business” for big corporations in all of its guises – from ESG before it was a thing, to CSR, sustainability and purpose (most recently leading purpose strategy at EY). He regularly attended Davos and UN summits where he saw an emphasis on principles and frameworks, but a real absence of heart, authenticity and progress. Micael is driven to help people find a better balance with the planet, and to create a better world for his son Milo.
micael@wadingherons.com
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Murray Brown

 Murray’s craft is finding stories that connect people and inspire change. A diverse management career at JP Morgan taught him about human spirit, but also how much we lose by constraining it. The global financial crisis was a wakeup call for Murray, that highlighted just how disconnected the finance industry had become from its social contract. 

Years in strategy, transformation and business management made Murray effective at the ‘head’ stuff, but also taught him just how inhibited and undervalued the ‘heart’ stuff was.

murray@wadingherons.com
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“At a time when society is looking to find a better balance between people, planet and profit, Wading Herons is bringing much needed new ideas to the corporate world. Micael is a unique communicator, connector and deep thinker who is really at the forefront of better business, sustainability and climate change strategy.”

Pamela Castle OBE, Chair of Castle Debates

Murray Brown

Over a 20 year career with JP Morgan, complex change was a constant backdrop. Leading business strategy, transformation and COO teams, I also advocated for greater social responsibility, employee impact, and ESG principle adoption.

I now work with leaders navigating their own business transformation and complex change scenarios. 

Central to my approach is uncovering how the social and environmental headwinds faced by business today can be sources of inspiration for strategic and cultural innovation.
murray@wadingherons.com
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Fresh perspectives, space to think and empathy are crucial elements for creating a more inclusive business world. Murray’s deep corporate experience plus his strong desire for better business combined with a huge heart, positions him uniquely to help leaders achieve lasting, impactful change.

Lorna Davis, B Corp Global Ambassador
former CEO/Chair Danone North America

our tribe